Darren Rovell on Twitter: "How much in publicity value has Nike garnered since Colin Kaepernick first released this ad on Monday afternoon? Here's the math from @ApexMGAnalytics. https://t.co/DkoVRZmjhp" / Twitter
Nike campaign tests 'all publicity is good publicity' adage - RetailWire
Nike Nearly Dropped Colin Kaepernick Before Embracing Him - The New York Times
Controversy a victory for Nike's admen
Nike: From Sweatshops to Leadership in Employment Practices - ppt download
DOC) What were Nike's mistakes in handling the negative publicity | Virginia Dumbrava - Academia.edu
Colin Kaepernick: #BoycottNike trends, Trump tweets after 'Just Do It' announcement - The Washington Post
Nike shares slip on the heels of Zion Williamson sneaker malfunction
The Nike Colin Kaepernick Ad Follows Trump's Campaign
Why Nike was right to feature Colin Kaepernick in its controversial new ad | Reuters Events | Sustainable Business
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
How Effective is Nike's Social Media Strategy? | Brand24
Assessing the fallout--good and bad--of Nike's Kaepernick ad | Ad Age
Data shows Nike is the most damaged associated brand following FIFA scandal
Nike Seizes Controversy By The Bullish Horns
Nike's Colin Kaepernick Ad Campaign: Courting Controversy or Playing Politics? - Banfield Agency : Banfield Agency
Nike Social Media Policy by Olivia Paul on Prezi Next
Nike, Once Cutting Edge, Seeks to Regain Its Brand Aura - The New York Times
Negative Publicity Over Nike Black and Tans Ads: Marketing Mishap or Intentional Buzz Generation? | GrowMap
Nike sales booming after Colin Kaepernick ad, invalidating critics - ABC News
Nike's diversity advert causing a backlash in Japan - BBC News
Nike's approach to marketing: Then and now | BANKNOTES
Nike shares fall amid backlash over Colin Kaepernick ads
Just Do It: How Nike Does Public Relations | PR Superstar
