![FILE--Customers walk past a sportswear store of Asics at a shopping mall in Shanghai, China, 5 September 2018. Fashion brands Coach and Givenchy apo Stock Photo - Alamy FILE--Customers walk past a sportswear store of Asics at a shopping mall in Shanghai, China, 5 September 2018. Fashion brands Coach and Givenchy apo Stock Photo - Alamy](https://c8.alamy.com/comp/2A7W2YE/file-customers-walk-past-a-sportswear-store-of-asics-at-a-shopping-mall-in-shanghai-china-5-september-2018-fashion-brands-coach-and-givenchy-apo-2A7W2YE.jpg)
FILE--Customers walk past a sportswear store of Asics at a shopping mall in Shanghai, China, 5 September 2018. Fashion brands Coach and Givenchy apo Stock Photo - Alamy
![Rebirth of a Brand, Revival of a Sports Lifestyle ASICS Tiger Celebrates the Opening of New Store in Xintiandi, Shanghai | ASICS Global - The Official Corporate Website for ASICS and Its Affiliates Rebirth of a Brand, Revival of a Sports Lifestyle ASICS Tiger Celebrates the Opening of New Store in Xintiandi, Shanghai | ASICS Global - The Official Corporate Website for ASICS and Its Affiliates](http://asics-corporate-production-draft.s3.amazonaws.com/qor_media_library/qor/widget/view_setting/4241/08_Hilda%20Chan,%20Managing%20Director%20of%20ASICS%20Greater%20China,%20delivered%20the%20welcome%20speech%20onsite_original.jpg?1495438168)
Rebirth of a Brand, Revival of a Sports Lifestyle ASICS Tiger Celebrates the Opening of New Store in Xintiandi, Shanghai | ASICS Global - The Official Corporate Website for ASICS and Its Affiliates
![Rebirth of a Brand, Revival of a Sports Lifestyle ASICS Tiger Celebrates the Opening of New Store in Xintiandi, Shanghai | ASICS Global - The Official Corporate Website for ASICS and Its Affiliates Rebirth of a Brand, Revival of a Sports Lifestyle ASICS Tiger Celebrates the Opening of New Store in Xintiandi, Shanghai | ASICS Global - The Official Corporate Website for ASICS and Its Affiliates](http://asics-corporate-production-draft.s3.amazonaws.com/qor_media_library/qor/widget/view_setting/4239/10_Influential%20sneakerheads%20from%20Japan%20attended%20the%20opening%20event%20in%20Xintiandi%20Store_original.jpg?1495438064)
Rebirth of a Brand, Revival of a Sports Lifestyle ASICS Tiger Celebrates the Opening of New Store in Xintiandi, Shanghai | ASICS Global - The Official Corporate Website for ASICS and Its Affiliates
How to buy the perfect pair of running shoes: we go shopping in Hong Kong with a foot expert | South China Morning Post
![Rebirth of a Brand, Revival of a Sports Lifestyle ASICS Tiger Celebrates the Opening of New Store in Xintiandi, Shanghai | ASICS Global - The Official Corporate Website for ASICS and Its Affiliates Rebirth of a Brand, Revival of a Sports Lifestyle ASICS Tiger Celebrates the Opening of New Store in Xintiandi, Shanghai | ASICS Global - The Official Corporate Website for ASICS and Its Affiliates](http://asics-corporate-production-draft.s3.amazonaws.com/qor_media_library/qor/widget/view_setting/4238/01_ASICS%20Tiger%20Shanghai%20Xintiandi%20Store_normal.jpg?2017)
Rebirth of a Brand, Revival of a Sports Lifestyle ASICS Tiger Celebrates the Opening of New Store in Xintiandi, Shanghai | ASICS Global - The Official Corporate Website for ASICS and Its Affiliates
![No wiggle room' for double-crossing ASICS in China; catastrophic economic losses to follow, say experts - Global Times No wiggle room' for double-crossing ASICS in China; catastrophic economic losses to follow, say experts - Global Times](https://www.globaltimes.cn/Portals/0/attachment/2021/2021-03-30/7158b31d-238f-45a8-8830-eb154d06772e.jpeg)
No wiggle room' for double-crossing ASICS in China; catastrophic economic losses to follow, say experts - Global Times
![Hong Kong, China. 1st Oct, 2021. Shoppers are seen at the Japanese multinational sports equipment brand Asics outlet store in Hong Kong. (Credit Image: © Budrul Chukrut/SOPA Images via ZUMA Press Wire Hong Kong, China. 1st Oct, 2021. Shoppers are seen at the Japanese multinational sports equipment brand Asics outlet store in Hong Kong. (Credit Image: © Budrul Chukrut/SOPA Images via ZUMA Press Wire](https://c8.alamy.com/comp/2GYN0F8/hong-kong-china-1st-oct-2021-shoppers-are-seen-at-the-japanese-multinational-sports-equipment-brand-asics-outlet-store-in-hong-kong-credit-image-budrul-chukrutsopa-images-via-zuma-press-wire-2GYN0F8.jpg)